TikTok is introducing a updated setting that permits them to lessen the quantity of artificial intelligence-produced content appearing in their timelines. This step comes as the service announced that it now features more than 1 bn AI-generated clips.
Pilot Phase and Launch
This change is in a pilot phase over the following weeks before a global launch. This shift coincides with a rise in AI content, spurred by new video-generation tools.
The Broader AI Trend
Studies have shown that nearly one in 10 of the fastest-growing content creators on another major platform primarily display content made by AI. A large amount of this content is deemed low-quality AI content, a label for poor-quality, bulk-generated content that is often nonsensical or surreal.
Based on user feedback that a lot of users like content created using AI tools, ranging from computer-generated images to educational videos, and we want to provide users the ability to adjust the amount of that, according to their own choices,” commented a company executive.
Volume and Proportions
The service shared that there are currently over a billion videos on its app identified as made with AI. Overall, over 100 m videos are added to the platform daily, making AI-generated material a minor portion of its total content library.
How to Adjust Settings
Users will be capable of limit or boost the level of artificial media they view by opening the “manage topic” setting in the platform and picking the AI content topic. Further subjects that can already be adjusted under the filter include news, style, beauty, and dance.
Content Labeling and Policies
The platform’s rules oblige creators to tag lifelike AI-made content, and it prohibits harmful fake videos of celebrities or crisis events. Any realistic AI-generated clip that is without a tag can be removed under its terms of service.
Furthermore, the app will from now on apply an AI-generated watermark to content created with its own AI tools, or identified by an industry-wide initiative for identifying artificial media. This measure is aimed to deter users from attempting to evade the tagging system.
Responsible AI Funding
The platform is furthermore establishing a two million dollar awareness program for professionals and groups to create learning resources about using AI responsibly. This project will benefit non-profit groups focused on educating coding and technology.
Moderation Strategy
TikTok has defended its moderation strategy, during discussion over proposals to make redundant hundreds of review team members in the UK. TikTok is expected to cut 439 jobs in its trust and safety division in its British office, with labor groups and online safety experts expressing worry that people are being substituted by automated systems.
A company official explained that staff-based oversight would continue to be important, but AI can shield workers by eliminating the most distressing content prior to it gets reviewed by humans. TikTok stated a significant reduction in disturbing and violent content handled by safety staff over the past year due to intervention by its machine learning processes.
It is vital to balance humans and technology to ensure user safety,” the executive stated. “We’ll have staff as integral to the approach, but we also think it’s extremely critical to minimize viewing of dangerous material as swiftly, which is the area in which a significant AI assistance is really helping us operate efficiently.”
